Built at the intersection of AI and sustainability.
We are a senior-led AI and sustainability studio — helping founders build products that perform and create measurable impact. From first idea to Series A and beyond.
Four services. One consistent mission.
Most product studios build things. Most sustainability consultancies advise on things. We do both — and we use AI to make the work go further, faster and further into the future.
If you're building a product with a sustainability mission and you want AI to be a genuine advantage rather than a talking point, you're in the right place. Senior-led and direct — we tell you what we think, not what you want to hear.
Three principles. Held without exception.
Senior-led, always.
No juniors learning on your project. Every deliverable is shaped, reviewed and shipped by people who've built and scaled real products inside real constraints.
We ship what we sell.
We run our own micro-SaaS, SaaS and AI-enabled products. The strategies we recommend are the strategies we use ourselves — and we'll show you the receipts.
AI as advantage, not garnish.
Every feature gets tested against genuine leverage. If AI doesn't move the needle, we won't bolt it on. We'd rather lose the brief than build greenwash with extra steps.
One studio, four entry points.
Most founders meet us at one of four moments — needing clarity, needing to build, needing to scale, or needing to protect what they've built. Pick the moment that matches yours.
Signal
A two-week diagnostic to find where AI creates real leverage and whether your impact claims hold up.
Forge
Product strategy, AI integration and build — with sustainability designed into the product, not bolted on.
Amplify
Go-to-market, commercial growth and investor readiness — turning a believable product into a fundable one.
Anchor
Governance, regulatory readiness and technical scale — for founders who've built something worth protecting.
Start here. Get clear.
A two-week diagnostic for founders who want clarity before they commit.
You have an idea, a mission, maybe the beginning of a product. You know AI matters. But you're not sure exactly where to start, what to build first, or whether your impact claims will hold up when an investor looks closely. Signal answers those questions — in two weeks, for a fixed fee.
- AI Leverage AuditWhere AI creates genuine, defensible advantage — and where it's just noise.
- Sustainability Impact MapHow your claims hold up against investor and regulatory standards.
- Prioritised RoadmapThe three highest-value actions for the next 90 days.
- Service RecommendationAn honest steer on what to do next — including telling you if we're not the right fit.
Build something that lasts.
AI-powered product design and development for sustainability-led founders.
A product with a sustainability mission can't afford to be slow, expensive to run, or hard to scale. We don't bolt AI on — we think carefully about where it creates genuine leverage in your product and build that in from the start.
- Product StrategyUsing our S-RICE framework to focus ruthlessly on what moves the needle.
- AI Integration DesignEvery feature assessed for genuine leverage before a line of code is written.
- UX & DesignHuman-centred design that doesn't sacrifice usability for ambition.
- Build & IterationPrototype to MVP to full build, with impact built into the product logic.
Impact that doesn't reach isn't impact.
GTM strategy, commercial growth and investor readiness for founders ready to raise.
You've built something worth believing in. Now you need investors who see it, customers who buy it, and a commercial model that holds up under scrutiny. Amplify closes the gap between what you've built and the market ready to back it.
- Go-to-Market StrategyICP, positioning, channels and a 90-day activation plan.
- Impact NarrativeYour sustainability mission framed as a credible competitive asset, not a footnote.
- Investor ReadinessPitch narrative, data room, ESG credentials, due diligence prep.
- AI-Assisted GTM ToolingSo a lean team can move like a bigger one without hiring like one.
Growth is only good if it holds.
Governance, regulatory readiness and technical scale for founders who've built something worth protecting.
The moment your product gains real traction is the moment complexity starts to win. Anchor gives you the structure, governance and technical foundations to grow without losing control — or running into a regulatory wall you didn't see coming.
- AI Governance FrameworkAssessed against EU AI Act and UK regulatory requirements.
- Regulatory ReadinessCSRD, EU AI Act, UK sustainability disclosure — ready before you need it.
- Technical Architecture ReviewScalability, resilience, security and AI integration under one lens.
- Board & Investor ReportingClear, credible visibility of progress, impact and risk.
The S-RICE framework. No vanity features.
Every prioritisation decision runs through one lens. It's how we make sure the work we ship moves both the commercial needle and the mission needle — and how we say no to things that only move one.
Sustainability impact
Measurable contribution to the mission. If we can't measure it, it doesn't count.
Reach
How many users, customers or beneficiaries this touches over a defined period.
Impact
The depth of the effect per person reached — small change at scale, or large change focused.
Confidence
How well-evidenced our predictions actually are. Hunches get rated lower than data.
Effort
Time, cost and opportunity cost — including the AI infrastructure no one budgets for.
Why we built intellr.
We've spent years inside the AI and sustainability conversations — and watched the same two failures repeat.
Good products with real impact failing commercially because the GTM was an afterthought. Commercially-strong products failing their own mission because impact got built last and proven never. Intellr exists to close that gap.
We work senior-led because the questions founders are actually wrestling with don't sit well with junior consultants. We ship our own products because we want to feel the same pressure we ask you to perform under. And we treat impact as a competitive asset — not a compliance burden, not a marketing layer, not a thing you bolt on at Series A when an LP asks.
If that sounds like the studio you've been looking for, you're in the right place.
Not sure where to start?
A free 30-minute call. We'll listen first, ask the right questions, then map what you need to one of our services — or tell you honestly if we're not the right fit.