Stuck on a product decision?
ASKR gives you AI-assisted guidance straight away, and brings in a human expert when it needs one.
ASKR is built by Intellr Studio. Opens in a new tab.
Got a product question?
ASKR gives you AI-assisted guidance straight away, and brings in a human expert when it needs one.
Got a product question?
ASKR gives you AI-assisted guidance straight away, and brings in a human expert when it needs one.
Got a product question?
ASKR gives you AI-assisted guidance straight away, and brings in a human expert when it needs one.
Got a product question?
ASKR gives you AI-assisted guidance straight away, and brings in a human expert when it needs one.
Let’s build it.
See your product before you pay a penny.
We build a clickable prototype of your idea in 7 days, free. If you want to go further, we quote the build feature by feature and ship a live product in two months.
Limited places each month, allocated after a short call.
Wherever you’re starting, we’ll meet you there.
Every build is priced in points from one published catalogue, so you can see roughly what yours will cost before we speak. One point is £1,000.
Apps
Customer-facing web products, from first usable version to something you can put in front of investors and users with confidence.
Internal tools
The system your team is currently running on spreadsheets. Workflow, permissions, reporting and an audit trail that stands up to scrutiny.
Websites
Positioning, copy and build together. Fast, accessible, measurable, and editable by your team without calling a developer every time.
Lead-gen engines
Sourcing, scoring and routing in one place, so your pipeline becomes a repeatable process rather than a good month followed by a quiet one.
Marketplaces
Two-sided products where supply, demand, payments and trust all have to work at once. Built to survive the first hundred real transactions.
AI agents & automation
Agents that do real work inside guardrails you set, with evaluation, disclosure and a human check where the decision actually matters.
Bigger than 20 points, regulated, or hard to categorise? Tell us what it is and we will say honestly whether we are the right studio for it.
How a build actually runs
Five stages, in order, every time. You see your product in week one, and you only pay once you’ve decided it’s worth building.
Visualise
We build a clickable prototype of your core journey in 7 days, with realistic data, at no cost.
FreeValidate
We walk through the prototype together and match each screen to our catalogue. You get a fixed quote in points.
A fixed quoteBuild
Two months, with a demo of working features every week and a governance check before every release.
Paid 50/50Launch
Live, measured and handed over: code, accounts and documentation in your name, plus 14 days of bug-fix cover.
Yours to ownScale
A monthly subscription keeps it secure and keeps new features shipping, priced in the same points.
From £750/monthYou can stop at any stage. If the prototype shows the idea needs rethinking, you walk away having spent nothing. That is a good outcome, and a far cheaper one than finding out after launch.
One price list, published in full
Start with a free prototype. Build in two months at £1,000 a point. Then keep it secure and growing with a monthly subscription in the same points.
Get started Prototype and build
Free prototype
For an idea with nothing built yet. Something real enough to click through, show and decide on.
£0 7 days
- A short call to confirm the problem, user and core flow
- Clickable front end of your 3–5 key screens
- Realistic data, so it feels like the real thing
- A walkthrough session at the end of the week
- A points-based quote if you want to build it
Two-month build
A live product in front of real users, priced feature by feature from the catalogue below. Working, secure and owned by you.
£1,000 per point fixed price, 2 months
A typical MVP is the 6-point Foundation plus 6 points of features.12 points = £12,000
- Foundation included: hosting, login, roles, analytics
- Features chosen from the published catalogue
- A demo of working features every week
- Security and UK GDPR baseline on every build
- GUARD governance pack where AI is involved
- Engineered for your first 500 users
- 50% on signing, 50% at the start of month two
- Handover, documentation and 14 days of bug-fix cover
After launch Monthly subscription, from month three
Run
For a live product that needs looking after while you focus on users.
£750 per month, no minimum term
- Hosting management and monitoring
- Security patches and dependency updates
- Small fixes as they come up
- Monthly governance check
Iterate
For a product that needs to keep improving based on what users do.
£3,000 per month, 3 points included
- Everything in Run
- 3 points of new features each month
- One active request at a time
- Unused points roll over for one month
- Three months minimum, then pause any time
Scale
For a product with traction that is outgrowing its first version.
from £6,000 per month, 6+ points included
- Everything in Iterate
- Two active requests at a time
- Senior product support, roadmap ranked with S-RICE
- Hardening to take you beyond 500 users
- Three months minimum, then rolling
More than 20 points?
Builds are capped at 20 points so two months stays realistic. Anything beyond that becomes phase two, delivered through your subscription. Regulated products and multi-team programmes are scoped individually.
Prices exclude VAT. Third-party costs such as hosting, AI model usage and payment processing are billed to your own accounts, with no mark-up. Paused Iterate and Scale subscriptions drop to Run, so your product stays secure.
How points work
Every quote is the Foundation plus the features you choose. Each feature has a size, each size has a points value, and one point is £1,000.
- S A well-understood feature on standard components 1 point
- M Custom logic, or one integration with some depth 2 points
- L Complex or high-risk work that needs extra review 4 points
Example: a booking app for coaches
- Foundation6
- Booking dashboard, calendar sync, emails, admin panel4
- Subscriptions and billing2
12 points£12,000
| Feature | Size | Points |
|---|---|---|
| Foundation, included in every build | ||
| Setup, hosting and deployment; email and social login; basic user roles; UK GDPR baseline (privacy notice, cookies, data map); security review; analytics; handover documents | Fixed | 6 |
| Core and admin | ||
| Forms, lists, search and filter, user dashboard, content pages | S | 1 |
| Admin panel and CSV exports | S | 1 |
| Custom reporting and charts | M | 2 |
| Payments | ||
| Stripe one-off payments | S | 1 |
| Subscriptions and billing portal | M | 2 |
| Marketplace split payments (Stripe Connect) | L | 4 |
| Integrations and communication | ||
| One third-party API, such as calendar, CRM or email | S | 1 |
| Email and notifications | S | 1 |
| Two-way sync or several integrations | M | 2 |
| In-app messaging or real-time features | M | 2 |
| Legacy or bespoke systems | L | 4 |
| AI, with governance built in | ||
| One AI feature: summarise, classify or generate | M | 2 |
| Document search (RAG) or agent workflows | L | 4 |
| Product shape | ||
| Installable web app (PWA) | M | 2 |
| Two user types, listings and matching | L | 4 |
| Regulated data: identity checks, audit trails, extra security | L | 4 |
| Sustainability | ||
| Carbon-aware hosting and Impact³ scoring built into the product | M | 2 |
Anything not listed is sized S, M or L in your scoping session. Native iOS and Android apps are scoped separately after launch. Equal-point swaps are free during a build.
If we ship it, it carries our name.
We build fast with AI tools, but some things are never traded for speed. These come with every build, as part of the 6-point Foundation.
How we govern what we build ›You own everything
Code, accounts, domains and designs are yours once the build is paid. Built on standard, portable tech, so there is no lock-in.
Honest about AI
We tell you where AI tools did the work and where a person checked it. Every release is reviewed by a human before it ships.
Security and UK GDPR
A security review, privacy notice, cookie setup and data map on every build, whether you have 5 users or 500.
Governance built in
Where AI is involved, GUARD gives you the policy, risk register and review process mapped to the EU AI Act.
Sustainability weighted in
S-RICE ranks the backlog with environmental and social cost scored alongside reach, impact and effort.
Accessible by default
WCAG 2.2 AA as the standard, tested during the build rather than audited into existence afterwards.
Documented handover
Architecture notes, decisions and runbooks, so your next developer is not starting from an empty repository.
NDA as standard
Mutual non-disclosure on every engagement, from the first conversation. A UK registered company, No. 17302242.
Tell us what you want to build.
Give us 30 minutes. If it’s a fit, you’ll have a clickable prototype of your idea within 7 days, free, and a fixed quote if you want to build it.